A Plot Brews
Cosmosphere International Sci-Ed Center and Space Museum is home to the largest collection of U.S. and Soviet-era space artifacts in the world. It’s in Hutchinson, Kan., which is also home to one of the most ambitious breweries on the planet, Salt City Brewing.
Together, they put out a brew — Space Race Hazy IPA — that celebrates space exploration. The museum benefits from brand awareness and partial proceeds from beer and branded merchandise sales.
Salt City Brewing made it taste great. H+W made it look out of this world.
Packaging the goods meant listing more than the ingredients — it meant connecting the science of beer-making with space exploration. “Spectacular moments happen when powerful ingredients combine,” the label reads in part. It also lists fun facts about the space race. Do you know how many years the Apollo astronauts’ footprints on the Moon will last? Read the label.
Raising a Glass and Awareness
Branded coasters, tap handles, glassware, and other giveaways help to promote the museum and the beer.
Launching a Video
A dramatic rocket launch sequence is juxtaposed with Space Race cans being filled, labeled, and sent out into the world for a video teasing the brew and the Cosmosphere partnership launch.
Space Race Gear
We created a line of Space Race wearables, including T-shirts, hats, patches, and pins, that are more than stylish — they are income-generating products for sale on the Cosmosphere’s e-commerce site.
Collateral and Displays
Our creative team designed smart, fun, branded visual displays and marketing materials to help Space Race Hazy IPA achieve lift off.