A Conversion Mindset

When, Where and How to Reach Your Audience Evolving customer expectations and ever-expanding media platforms can be overwhelming. Businesses must continually re-align traditional, digital, social, and content marketing strategies to match changing consumer behaviors. As a full-service digital marketing agency Howerton+White positions brands for clear differentiation in industry landscapes and designs integrated media plans to reach, engage, and convert target audiences. We simplify the complex and deliver results.

Digital Marketing

  • Quantitative Research
  • Contextual Research
  • Customer Journey Mapping
  • Market & Audience Segmentation
  • Media Planning & Placement
  • Target Audience Personas
  • Digital Campaign Development
  • Measurement & Reporting

Social Media & Content

  • Social Channel Strategies
  • Content Strategy & Creation
  • Community Management
  • Channel Management
  • Influencer Engagement
  • Brand Expression & Voice
  • Thought Leadership Content
  • Analytics & Trends Analysis


  • Search Content Strategy
  • Competitive Inbound Analysis
  • Paid Search Campaigns
  • SEO Content Development
  • Keyword Research
  • Keyword Targeting
  • Lead Generation
  • Conversion Rate Optimization (CRO)

H+W Case Study: A New Media Strategy for ComfortCare Homes

Engaging with family caregivers online looking for dementia-care solutions required a move away from traditional print ads. A digital advertising campaign, concise messaging, and an optimized landing page increased the number of quality leads for ComfortCare Homes, surpassing its business goals.

H+W Blog: 5 Keys to Successful Digital Marketing

Howerton+White offers five crucial steps for strategic, data-driven media planning and implementation. Do more than simply gain impressions — create true engagement and conversions with an integrated media approach.

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