A Careful Rebranding
Hunter Health was created in 1977 to offer care to Native Americans who needed it most. Today, the healthcare provider serves all who need care in Wichita, Kan., and the surrounding region.
The clinic came to Howerton+White with a clear goal — to rebrand the growing organization but not walk away from how it began. The mission was to define who they are today while keeping their Native American roots in mind.
That started by updating its brand promise to: “Care that embraces all of us.”
Refining a Logo with Respect
The internationally recognized symbol for healthcare, a red cross, is re-imagined for the Hunter Health logo. The cross is made of feathers, symbolic of Native American culture. Respectful attention was paid to details as H+W refined the iconography.
The circle surrounding the cross is in segmented parts, representing four affiliated tribes — Wichita, Tawakoni, Waco, and Kichai. Each is given equal space. They are not connected but together create a whole. And none are bisected by the quill of a feather, a harmonious balance achieved after much consideration and conversation with Native American advisors at Hunter Health.
The Picture of Health
Helping the client communicate their offering and value to an audience in need of care was a large part of the assignment. H+W created custom icons for each of the clinic’s services. The icons are now in use on the Hunter Health website, as well as in print materials and signage.
A Digital Makeover
A redesigned website features updated messaging on easy-to-navigate pages. It does more than look better than before — new color pallette and fonts — it works better by highlighting Hunter Health’s wide range of services for the community.
Spreading the Word
Our client needs to connect with and serve the community. We helped Hunter Health to reach out by producing new print materials that make it easier to learn more about how their unique integrated care model serves all.
Hunter Health had an immediate need when they came to us — messaging and materials for a capital campaign for a new community wellness center. Howerton+White moved quickly to ideate and produce the “Central to Wellness” campaign, including messaging strategy and visual expression, such as direct mail design and a brochure.