![photo_inline_photo_562 Kentucky Par branding image](https://howertonwhite.com/wp-content/uploads/2021/09/photo_inline_photo_562.jpeg)
![photo_inline_photo_563 Kentucky Par logos image](https://howertonwhite.com/wp-content/uploads/2021/09/photo_inline_photo_563.jpeg)
![photo_inline_photo_564 Kentucky Par identity and brand guide image](https://howertonwhite.com/wp-content/uploads/2021/09/photo_inline_photo_564.jpeg)
![photo_inline_photo_681 Kentucky Par business cards image](https://howertonwhite.com/wp-content/uploads/2021/09/photo_inline_photo_681.jpeg)
![photo_inline_photo_683 Kentucky Par label and glass image](https://howertonwhite.com/wp-content/uploads/2021/09/photo_inline_photo_683.jpeg)
![photo_inline_photo_889 Kentucky Par materials image](https://howertonwhite.com/wp-content/uploads/2021/09/photo_inline_photo_889.jpeg)
![photo_inline_photo_890 Kentucky Par display image](https://howertonwhite.com/wp-content/uploads/2021/09/photo_inline_photo_890.jpeg)
![photo_inline_photo_891 Kentucky Par one sheet image](https://howertonwhite.com/wp-content/uploads/2021/09/photo_inline_photo_891.jpeg)
Challenge
Resurrect a premier Kentucky spirits brand for a new generation of bourbon enthusiasts. Provide top-shelf bottle label designs to appeal to discerning upscale buyers while preserving the authenticity and familial pride celebrated in every pour.
Solution
Re-interpreted historic design elements to celebrate the brand’s top-quality bourbon craftmanship. The labeling features a modernized hand-scripted wordmark and monogram and a unique shape. Gold-stamped foil, filigree, and blind embossing add packaging prestige.
Branding
Design
Creative