Brand Strategy
Developing and Strengthing Brands | A brand is the cumulative value of every experience customers have with your products, services, or company. That’s why Howerton+White is committed to a comprehensive approach to marketing. Successful branding requires identifying your organization’s most fundamental values, creating a consistent and compelling brand personality, mapping your consumer’s journey, and understanding industry trends and competitive landscapes. Whether you’re a new brand seeking awareness, or a well-established company who needs to differentiate from competitors, Howerton+White delivers strategies and creative solutions for you.
Marketing Strategy
- Business Consulting & Analysis
- Corporate Communications
- Industry & Product Research
- Consumer Research
- Content Marketing Strategy
- Content Marketing Plans
- Campaign & Market Testing
- Communication Audits
- Communication Assessments
- Industry & Market Positioning
- Platform Channel Reviews
- Target Audience Personas
- Customer Journey Mapping
- Marketing Plans
- Workshops & Training
Brand Voice
- Core Values
- Brand Personality & Archetype
- Positioning Strategy
- Value Propositions
- Brand Content & Creation
- Naming Conventions
- Brand Voice Guides
- Thought Leadership Features
- Subject Matter Expert Articles
- Social Media Posts & Content
- Website Copy & Blogs
- Streaming & Broadcast Scripts
- Taglines / Brand Promises
Design Strategy
- Design Audits & Reviews
- Industry & Trend Research
- Creative Concepts & Designs
- Logo Development
- Brand Identity Guidlines
- Experiential Design
- Wayfinding Signage
- Environmental Signage
- Visual Brand Guides
- Corporate & Sales Collateral
- Multi-platform Video Development
- Digital, Social & Owned Assets
- Photography & Art Direction
- Events & Tradeshows
H+W Case Study: Better Brand Care
ComfortCare Homes, a leader in dementia and Alzheimer’s care, needed to connect with new generations searching for high-quality care for family members. Howerton+White’s design, message strategy, and media campaigns produced greater-than-expected numbers of quality leads.
H+W Work: Crafting a Rebrand
This brand’s hometown nickname of “Salt City” inspired a logo redesign, sales and marketing materials, bar tap handles, glassware, apparel, product labels — resulting in wider distribution success. Take a quick look at our work for Salt City Brewing and discover the “Elements of Great Taste.
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