Salt City Brewing

Crafting a Rebrand

Challenge

Bring a growing brewery’s brand into alignment across all of its assets. Develop a brand identity that could handle multiple product lines and maintain continuity through a major remodel of their retail space.

Solution

Crafted a brand identity that tells the story of Salt City through geography, science and community, with brand language and modern iconography that captures the industrious spirit of the company.

Branding

Positioning

Creative

Interactive