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Challenge
Resurrect a premier Kentucky spirits brand for a new generation of bourbon enthusiasts. Provide top-shelf bottle label designs to appeal to discerning upscale buyers while preserving the authenticity and familial pride celebrated in every pour.
Solution
Re-interpreted historic design elements to celebrate the brand’s top-quality bourbon craftmanship. The labeling features a modernized hand-scripted wordmark and monogram and a unique shape. Gold-stamped foil, filigree, and blind embossing add packaging prestige.
Branding
Design
Creative