Brand Strategy

Developing and Strengthing Brands | A brand is the cumulative value of every experience customers have with your products, services, or company. That's why Howerton+White is committed to a comprehensive approach to marketing. Successful branding requires identifying your organization’s most fundamental values, creating a consistent and compelling brand personality, mapping your consumer’s journey, and understanding industry trends and competitive landscapes. Whether you’re a new brand seeking awareness, or a well-established company who needs to differentiate from competitors, Howerton+White delivers strategies and creative solutions for you.

Marketing Strategy

  • Business Consulting & Analysis
  • Corporate Communications
  • Industry & Product Research
  • Consumer Research
  • Content Marketing Strategy
  • Content Marketing Plans
  • Campaign & Market Testing
  • Communication Audits
  • Communication Assessments
  • Industry & Market Positioning
  • Platform Channel Reviews
  • Target Audience Personas
  • Customer Journey Mapping
  • Marketing Plans
  • Workshops & Training

Brand Voice

  • Core Values
  • Brand Personality & Archetype
  • Positioning Strategy
  • Value Propositions
  • Brand Content & Creation
  • Naming Conventions
  • Brand Voice Guides
  • Thought Leadership Features
  • Subject Matter Expert Articles
  • Social Media Posts & Content
  • Website Copy & Blogs
  • Streaming & Broadcast Scripts
  • Taglines / Brand Promises

Design Strategy

  • Design Audits & Reviews
  • Industry & Trend Research
  • Creative Concepts & Designs
  • Logo Development
  • Brand Identity Guidlines
  • Experiential Design
  • Wayfinding Signage
  • Environmental Signage
  • Visual Brand Guides
  • Corporate & Sales Collateral
  • Multi-platform Video Development
  • Digital, Social & Owned Assets
  • Photography & Art Direction
  • Events & Tradeshows

H+W Case Study: Better Brand Care

ComfortCare Homes, a leader in dementia and Alzheimer's care, needed to connect with new generations searching for high-quality care for family members. Howerton+White's design, message strategy, and media campaigns produced greater-than-expected numbers of quality leads.

H+W Work: Crafting A Rebrand

This brand's hometown nickname of "Salt City" inspired a logo redesign, sales and marketing materials, bar tap handles, glassware, apparel, product labels — resulting in wider distribution success. Take a quick look at our work for Salt City Brewing and discover the "Elements of Great Taste."

Say Hello

We’re even better in person

Please complete all required fields. Sending

Thank You: Your information has been sent.

There was a problem sending your information. Please try again later or contact us by phone.

Learn More

Explore Additional Marketing Solutions

Let's Chat

Please complete all required fields. Sending

Thank You.
We'll reach out to you soon.

If you need assistance in the meantime please call (316) 262-6644.

There was a problem sending your information, please call us at (316) 262-6644.

Howerton+White Home Page
520 E. Douglas
Wichita, Kansas 67202
+ 316 262 6644

This site uses cookies. By continuing to browse this site you are agreeing to our use of cookies. View Privacy Policy.