Transforming Talent Recruitment
When the Greater Wichita Partnership set out to attract young talent to the region, they turned to Howerton+White for a transformative solution. Our goal was to craft a bold talent brand that could drive change and position Wichita as a top destination for new professionals. Through national research, we built a brand that reflected the city’s unique culture, combining a sophisticated design and compelling narrative into a fully optimized, campaign-ready website. This site became the central hub for the Partnership’s future marketing efforts, positioning Wichita for recruitment success.
Data-Driven Insights for Success
To position Wichita as a standout employment destination, we used comprehensive data insights and national research. We conducted a National Talent Brand Audit, analyzing URL naming conventions to align Wichita with national initiatives and improve search visibility. Our UX/UI research focused on optimizing user engagement, while conversion optimization strategies ensured the site met recruitment objectives. These efforts directly supported Wichita’s ability to engage and convert young professionals, helping the region compete on a national level.
Building a High-Impact Recruitment Platform
The website played a key role in driving Wichita’s recruitment and retention efforts. With a user-friendly interface, intuitive navigation, mobile optimization, and clear calls to action, the site created an engaging user journey. UX/UI best practices were applied to ensure visitors were seamlessly guided through content, leading to higher conversion rates. The platform positioned Wichita as a top-tier destination for talent, supporting the Partnership’s long-term recruitment goals.
Amplifying Wichita’s Authentic Voice
We collaborated with local stakeholders, including government, business, and community leaders, to develop Wichita’s talent brand. The “Relentlessly Original” tagline captured the city’s entrepreneurial and innovative spirit. This brand voice was reflected across the website and campaign touchpoints, including visual identity, photography, color palette, and typography. By unifying the message, we helped Wichita stand out as a dynamic place to live and work, while also ensuring the community’s authenticity was at the forefront.
Empowering the Partnership with Brand Tools
Long-term success relied on equipping the Partnership with tools to maintain the brand’s momentum. We delivered a suite of brand guidelines, templated design elements, and a fully collaborative approach that allowed the Partnership’s internal team to take ownership of the brand. This ensured consistency across all platforms and future campaigns, reinforcing the brand’s identity and extending the impact of recruitment efforts.
