FIRST NATIONAL BANK OF HUTCHINSON
Generational Banking Shift
Challenge

Reposition a market-leading bank founded in 1876 from a focus on traditional commercial business to a broader consumer-based engagement strategy.

Solution

Operationalize company core values to guide new product and services marketing. Energize the bank’s brand voice and visuals and integrate technology to appeal to new generations.

Positioning • Branding • Website • Media
Positioning
Branding
Website
Media
First National Bank of Hutchinson Mobile Banking
First National Bank of Hutchinson Lobby Display
First National Bank of Hutchinson Campaign Iconography
First National Bank of Hutchinson Campaign Support Materials
First National Bank of Hutchinson Campaign Direct Mail
First National Bank of Hutchinson Depositor Birthday Cards
First National Bank of Hutchinson Corporate Video

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Howerton + White Home Page
520 E. Douglas
Wichita, Kansas 67202
 316 262 6644

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