![photo_inline_photo_305 Downtown Wichita branded window decal image](https://howertonwhite.com/wp-content/uploads/2021/09/photo_inline_photo_305.jpeg)
![photo_inline_photo_306 Downtown Wichita website preview image](https://howertonwhite.com/wp-content/uploads/2021/09/photo_inline_photo_306.jpeg)
![photo_inline_photo_307 Downtown Wichita mobile preview image](https://howertonwhite.com/wp-content/uploads/2021/09/photo_inline_photo_307.jpeg)
![photo_inline_photo_308 Downtown Wichita brand guide image](https://howertonwhite.com/wp-content/uploads/2021/09/photo_inline_photo_308.jpeg)
![photo_inline_photo_309 Downtown Wichita brand guide image](https://howertonwhite.com/wp-content/uploads/2021/09/photo_inline_photo_309.jpeg)
![photo_inline_photo_310 Downtown Wichita branded image](https://howertonwhite.com/wp-content/uploads/2021/09/photo_inline_photo_310.jpeg)
![photo_inline_photo_311 Downtown Wichita banner image](https://howertonwhite.com/wp-content/uploads/2021/09/photo_inline_photo_311.jpeg)
Challenge
Equip Downtown’s key development entity to broadcast the vitality and growth potential of the city center to diverse audiences.
Solution
Re-imagine the brand identity using proven positioning and branding strategies for civic marketing and communication channels, coupled with cohesive storytelling.
Positioning
Branding
Website
Automation