Integrated Digital Campaign and Clarified Messaging | Howerton+White was tasked with bringing the previous outbound marketing into an inbound strategy. Our team, in collaboration with ComfortCare Homes’ leadership, worked through our Brandstacking™ process to clarify their voice and visual brand expression. This clarity was applied to articles and posts, landing pages, and our paid media efforts.
Inbound Marketing | Successfully shifted a stifled outbound strategy to a more nimble and responsive inbound strategy.
Customer Engagement | Audience analysis and customer journey mapping.
Audience Reach | Google Search and Display Ads campaigns targeting category and branded keywords and geographic locations.
Landing Page | Developed a landing page with specific messaging supporting important buying triggers, accessible content, and easy to fill out contact forms.
Campaign Optimization | Through analysis, we created different segments based on the level of engagement and conversions. The campaign improved efficiency and leads generated by refining the audience, content testing and improvement, and budget optimization.