A Good Look for Users and Advertisers
Clickher, a free app by Curated Media, offers a unique, influencer-curated feed of beauty and personal style content, specifically targeting fashion-conscious women. Unlike algorithm-driven platforms, Clickher’s content is handpicked by influencers with a deep understanding of style, making it an ideal environment for advertisers to connect with a highly engaged audience without the unpredictability of random ad placements. This strategic approach not only enhances user experience by offering ad-supported, high-quality content for free but also provides advertisers with meaningful engagement opportunities.
Positioning With a Powerful Brand Promise
While the advantage for advertisers was evident, we focused on clarifying the unique value for users—how does an algorithmless app enhance their experience? To position and differentiate Clickher in the crowded app marketplace, we crafted a clear, compelling brand promise: content “handpicked by real women like you.” Our team developed videos highlighting this unique selling proposition, showcasing how Clickher offers an authentic, relatable experience that resonates with users and stands out in the marketplace.
Branding for the Brand Conscious
We collaborated closely with Clickher to refine and refresh their brand identity, ensuring it reflected a sense of fashion that was both fun and accessible. The app’s design was intentionally crafted to be welcoming and vibrant, like a bright and inviting retail space, rather than the often-exclusive feel of high fashion. This approach aimed to resonate with the everywoman, making fashion content feel relatable and within reach.
Strategic Web Design
Users discover and download Clickher on the Google Play and Apple Store. The app’s creator needed a website that would speak mostly to potential advertisers. Leveraging best practices in SEO and conversion optimization, we developed a site for Curated Media that helped attract the right audience and drive meaningful engagement, ensuring that the website served as a supportive element in the overall marketing strategy.
Promotion and Optimization
To amplify Clickher’s reach, we developed a suite of branded assets tailored for social media platforms, including digital ads and videos. Custom-designed icons were created to highlight the app’s diverse categories and content, ensuring that each promotional piece effectively showcased Clickher’s unique features and benefits. This comprehensive approach to promotion helped establish a strong brand presence across multiple channels.
Audience Targeting
To drive app downloads, it was crucial to target and convert the right audience. We crafted a highly targeted campaign aimed at women across diverse age groups who seek fashion and beauty advice from relatable, real-life influencers. Additionally, we broadened the app’s accessibility by optimizing its presence on the Google Play Store, expanding beyond its initial exclusivity on the Apple Store, and ensuring a seamless user experience across platforms.
Increased Downloads
Through strategic asset creation, data-driven analysis, and continuous campaign optimization, Howerton+White successfully increased Clickher’s app downloads without additional media spend. As a result, Curated Media was able to expand its app offerings and grow its media company.
