![photo_inline_photo_314 photo_inline_photo_314](https://howertonwhite.com/wp-content/uploads/2021/09/photo_inline_photo_314.jpeg)
![photo_inline_photo_315 AMC Theatres branding image](https://howertonwhite.com/wp-content/uploads/2021/09/photo_inline_photo_315.jpeg)
![photo_inline_photo_316 AMC Theatres hiring posters image](https://howertonwhite.com/wp-content/uploads/2021/09/photo_inline_photo_316.jpeg)
![photo_inline_photo_317 AMC Theatres banners image](https://howertonwhite.com/wp-content/uploads/2021/09/photo_inline_photo_317.jpeg)
![photo_inline_photo_318 AMC Theatres employees image](https://howertonwhite.com/wp-content/uploads/2021/09/photo_inline_photo_318.jpeg)
Challenge
Captivate potential employees among mobile-centric millennials, offering job opportunities in customer service, supported by an existing visual brand.
Solution
Reframe part-time summer jobs as the starting point to exciting careers, casting employees in starring roles within an “AMC amazing” national brand story.
Positioning
Content Strategy
Branding