Creating Uplifting Work for a Local Treasure
Enhancing Nonprofit Outreach
At Howerton+White, we’re proud to call Wichita, Kansas—the Air Capital of the World—home. Our city’s rich aviation history is something we cherish, and we’ve had the privilege of partnering with many aviation clients over the years. Among them, the Kansas Aviation Museum holds a special place as guardian of our community’s heritage.
In a continued effort to support local institutions that preserve and promote our city’s unique history, Howerton+White donated creative, online, and strategic services to the Kansas Aviation Museum. This partnership goes beyond design and programming; it’s about helping the museum solidify its presence and ensure its outreach efforts resonate with local and global audiences.
Strategic Outreach and Brand Consistency
Recognizing the importance of a cohesive brand identity, we’ve worked closely with the museum’s leadership to develop strategies that ensure consistent messaging across all touchpoints. Our goal has been to help the museum not only tell its story more effectively but also position itself as a leading cultural and educational institution in Wichita and beyond.
“The unified brand imagery we’ve created for the Kansas Aviation Museum provides a cohesive, contemporary library of visuals the museum can use for many different events. We chose to use themes that resonate with the aircraft industry, such as the blue sky found in many pieces,” said said Alan Kennedy, Director of Platform Strategy at Howerton+White, who is a volunteer and board member for the Kansas Aviation Museum and was a leader on this project.
Through our collaboration, we’ve assisted the museum in refining its outreach efforts, helping to ensure that communication—from digital marketing to on-site materials—reflects the museum’s mission and values. This consistent approach will help the Kansas Aviation Museum stand out in a crowded cultural landscape and build stronger connections with its audience.
A Collaborative Creative Process
To celebrate the museum’s 30th anniversary, Howerton+White teamed up with our partners at Intake Studios to produce a special event video. This project involved more than just creative services; it was a collaborative effort to capture the essence of the museum’s impact on our community. From scriptwriting to video direction, every element was crafted with the museum’s mission in mind, ensuring the final product was both visually stunning and deeply resonant.
“The airplanes and artifacts on display were a pleasure to put on camera, but the museum staff and volunteers were the real stars,” said Kennedy of the video.
Here’s a behind-the-scenes look at our teams while filming at the Kansas Aviation Museum.
