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Relentlessly Original: Wichita Makes a Strong Case for Talent
February 27, 2019
Howerton+White is proud to celebrate the launch of a new brand and website for Greater Wichita Partnership’s Talent Initiative. The delivery of ChooseWichita.com marks a strong start to 2019 for both organizations, and a clear path forward for Wichita’s business community, who are looking for help to recruit and retain talent to the area.
The brand promise, “Relentlessly Original,” is a reflection of Wichita’s history of independence and entrepreneurship that built some of the largest brands in the world, like Pizza Hut, Boeing and Koch Industries. “Relentlessly Original” also captures the current spirit of innovation and persistent drive to succeed exhibited by many of the city’s businesses, artists and community organizations.
Attracting and retaining quality talent is not only a key strategic priority for Wichita businesses, but also for communities and companies across the U.S. As cities continue to refine their brand to compete for tourism dollars and talent acquisition, more companies are finding an equal need to invest in a powerful employer brand. Howerton+White is uniquely suited to deliver on critical elements for client success, including marketing strategy, high-level design, digital integration and technology solutions.
The Choose Wichita website is the second project for Howerton+White and the Greater Wichita Partnership in two years: in 2017 the two entities collaborated to create the new brand for Downtown Wichita. To find out how Howerton+White can help your business align with national trends and elevate its brand, visit our capabilities overview, or call (316) 262-6644.