Just Published: The Latest Issue of Embark from the KU School of Medicine-Wichita

September 4, 2018

Howerton+White presents the latest issue of Embark KU Medicine for the KU School of Medicine-Wichita. The magazine features a celebration of the success of the WeDoctorKansas campaign to raise awareness of KUSM-W’s medical education programs. The school, ranked sixth in the nation for producing primary care physicians, provides high-quality education to its medical students and graduates a high-caliber of doctors every year. WeDoctorKansas is a wonderful campaign that highlights this work that has an important regional impact.

Our cover designs follow the compelling story of the WeDoctorKansas campaign, using rich primary colors to evoke inspiring beginnings and confident forward momentum. We didn’t stop at the first page—we also created an internal layout that elevates the information without overpowering the writing. Stylish infographics provide unobtrusive context and help guide the reader from the first page through to the last.

WeDoctorKansas campaign layout

Throughout the design process, we look for that moment where we’re as enchanted with the work as we hope a reader seeing it for the first time will be. We constantly strive to realize that magical connection between the brand and its audience, when the brand story becomes the shared story, and customers turn into communities.

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