Archive

Howerton+White Wins First National Silver ADDY® Award

Local Wichita ADDY® Awards 2011

“Craft Your Joy”

Small [Web] Space Design

H+W Revamps PaylessGives.com to Help Provide Shoes 4 Kids

With myRiverfest, It’s Your Riverfest, Your Way

CUA’s New Home Equity Commercial Created by Howerton+White

KCLI Piece Receives Silver Wilmer Shields Award

Howerton+White Wins Most Awards and Best of Show at Wichita’s 2010 ADDY Awards

Go for Launch

Howerton+White Promotes the Pups with Artwork for “Woofstock”

Time 2 Share

Time 2 Share - Contest Entries

Howerton+White’s Hot Ideas Booth Takes 2nd at Chili Cook-Off

Introducing goPLAYkansas.com

Two Spring Weddings in the H+W Family

Welcome Wagon

The 2008 Sunflower Foundation Annual Report

Twittering About Wichita’s Future

Doggy in the Window

H+W Lends Programming Power to CatchItKansas.com

“Tied to Hope”

Howerton+White Wins First National Silver ADDY® Award

Howerton+White Inc. was awarded a Silver ADDY® Award at the 2010–2011 National ADDY Awards ceremony and conference, presented by The American Advertising Federation in San Diego, Calif.

H+W’s award was for a handcrafted Christmas gift entered in the Advertising Industry Self-Promotion category.

The “Craft Your Joy” package served as H+W’s holiday gift for clients. The wooden set of small decorative Christmas trees was delivered inside a 14” x 5” wooden tray with a sleeve for storage until the following season. Inside, the two-color, two-sided, letterpress tree patterns were precut and designed to be easily assembled by the recipient.

“We are thrilled to receive our first National ADDY Award,” said Nicole Howerton, principal and co-creative director of the agency.

Howerton+White also won “Best of Show” honors at the Wichita Advertising Federation ADDYs earlier this year for an event invitation for Bartlett Arboretum.

The ADDY Awards Competition is a three-tiered national competition conducted annually by the American Advertising Federation. The ADDY Awards Competition is the advertising industry’s largest and most representative competition for creative excellence.

Local Wichita ADDY® Awards 2011

For the second year in a row, Howerton+White brought home Best of Show at the local Wichita ADDY® Awards. We congratulate our winning clients and invite you to see a list of awards below.

Best of Show
Bartlett Arboretum Croquet Party Invitation

Gold Awards
Viega Caliente! ASPE Invitation
Viega Caliente! Event Logo
Isle of Iguana Zoobilee 2010 Poster (Sedgwick County Zoo)
Isle of Iguana Zoobilee 2010 VIP Invitation
Isle of Iguana Zoobilee 2010 Campaign
Bartlett Arboretum Croquet Party Invitation
Howerton+White “Craft Your Joy” 2010 Holiday Card

Silver Awards
House of Schwan Identity / Stationery Package
House of Schwan Logo
Isle of Iguana Zoobilee 2010 Logo (Sedgwick County Zoo)
LivingSound Custom Home Automation Stationery Package
First National Bank of Hutchinson Correspondent Bank Services Brochure
LivingSound Custom Home Automation Interior
LivingSound Custom Home Automation Holiday Shopper Series Print Ads
Credit Union of America “Home Equity Credit Crunch” :30 TV Spot
LivingSound Custom Home Automation Grand Opening Campaign
Bartlett Arboretum Tree House Concert Series Poster
Bartlett Arboretum 2010 Holiday Card
Wichita Downtown Development Corporation 2010 Report
AIDS Walk 2010 Poster
AIDS Walk 2010 T-Shirt
First National Bank of Hutchinson “Celebrate Giving” Campaign

Bronze Awards
Webb Business Park Print Ad
LivingSound Custom Home Automation Logo
Howerton+White “Craft Your Joy” Logo

“Craft Your Joy”

When was the last time you received a gift that was handmade for you? Did your grandmother sew you a dress? Has your first-grader given you a one-of-a-kind ceramic bowl? Did your neighbor deliver a baked treat?

For the second year in a row, H+W has crafted and made a holiday gift for each of our clients — this year a wooden set of small decorative Christmas trees.

“The charm of a handmade gift touches the child in each of us. We want our gifts to inspire the creativity in each of us, and remind us of the times we sat at small tables and used our small hands to craft something special,” said Nicole Howerton.

The gift was delivered inside a 14” x 5” wooden tray with a sleeve for storage until next season. Inside, the two-color, two-sided, letterpress tree patterns are precut and designed to be easily assembled by the recipient.

Senior art director Craig Tomson, who directed the project, points to the “green” aspects of such a handmade gift. “With the exception of the basswood used for the trees, all other wood materials were repurposed from various home projects in an effort to be eco-friendly in our gifting. This also accounts from some of the blemishes and irregular surfaces that made each piece unique.”

As always, H+W is most thankful for our partners, clients and friends, who work with us to “Craft Joy” every day.

Small [Web] Space Design

Small can be beautiful. And functional. And editable. For visual proof, just go to:

LivingSound
Starkey
Webb Business Park

One of H+W’s areas of specialty is custom website and interactive designs. We create architecture based on target audience needs and define/design according to optimum user experience. Then, we program the site with our own content management tools that give our clients control over all content.

Most of our web clients have been companies and organizations who need a substantial site because of the size of their audience and the amount of information to communicate. However, many small businesses and not-for-profit groups don’t have the budget, or the content requirements, of larger organizations.

H+W makes it possible to receive a branded, custom-designed site, with content management tools, even on a limited budget. Call and ask. A small site doesn’t have to settle for a small impact.

H+W Revamps PaylessGives.com to Help Provide Shoes 4 Kids

We’re thrilled to work with Collective Brands / Payless ShoeSource to promote Payless Gives™ Shoes 4 Kids, an annual charitable giving program providing $1.2 million in free new shoes to children in need through nonprofit organizations. Coupons redeemable for pairs of shoes are provided to qualified nonprofit groups located near Payless stores throughout North and South America.

In its third year of the program, H+W helped bring 12% more nonprofit partners into the process. A more vibrant, engaging website helped deliver a compelling message. A streamlined application process kept the process as simple as possible. And an aggressive social media campaign built a vibrant online community with whom Payless could engage, interact and share the benefits of this and additional company partnerships.

The 45-day online and social media push garnered 14,157 unique visitors to the new website. And coordinated email messages saw impressive 41–75% clickthrough rates to the site.

While the numbers are exciting, we’re looking forward to seeing the beaming faces of children shopping for new shoes, many for the first time in their young lives.

With myRiverfest, It’s Your Riverfest, Your Way

Howerton+White Inc. has introduced a new way for Riverfest attendees to create their own Riverfest experience at myRiverfest.com, accessible through the traditional and mobile versions of the site.

The festival is scheduled for May 7–15, and annually attracts over 300,000 people to downtown Wichita. With nine days of back-to-back events, the application will help visitors plan their preferred activities.

“With myRiverfest, users will be able to view the schedule, choose events they are interested in and create a custom calendar. Then, users can send the calendar to their email account and share with family and friends. Event choices will also appear in the current events section on the mobile home page,” says Nicole Howerton, principal and co-creative director at Howerton+White. A short name makes later retrieval easy, from any computer or touch-screen mobile device. “This also offers visitors the opportunity to receive special offers and news about their favorite events from festival organizers.”

The idea was the brainchild of the agency staff. “We’re always looking at ways to create a better conversation between our clients and their customers, focusing on ease of use, accessibility and engagement,” says Howerton.

H+W client Wichita Festivals Inc. will garner valuable information, as well.

“We’re very excited about the enhanced capabilities to the mobile site this year. By being able to track what events are of more interest to people and which ones aren’t, we can better tailor the Festival to our customers. This is a great tool for attendees who only want to come to specific types of events, or those who want to customize a personal festival schedule for themselves over the nine days,” stated Susan Burchill, director of marketing at Wichita Festivals.

Senior programmer Alan Kennedy says the agency has created profile systems before, but this is the first where the focus was easy retrieval from multiple devices. “We’re also looking at adding a Facebook integration feature,” Kennedy says.

CUA’s New Home Equity Commercial Created by Howerton+White

Howerton+White recently produced a 30-second television spot for Credit Union of America, the state’s second-largest credit union. Titled “Home Equity Credit Crunch,” the spot began airing during coverage of the 2010 Winter Olympics. The spot promotes the option of a home equity loan from the Credit Union of America as other financial institutions tighten credit policies.

The spot was produced in-house at Howerton+White with motion graphics. Artists scanned pieces of paper in the shape of a house, fence posts, trees and birds. The illusion of the movement of these objects evolved when a series of frames were played in a continuous sequence.

Designer Danielle Quint explains, “The idea of taking such a simple element —white folded paper — and transforming it to tell a story truly distinguished this piece from other financial spots. The combination of elements in this commercial communicates a fun, friendly and welcoming vibe for a widespread audience.” Team members on this job included: Bryan Malone and Nicole Howerton, creative directors; Craig Tomson, art director; Danielle Quint, designer; Sheree Gerig, copywriter; and Kristin Wright, account coordinator.

The theme fashioned for this television spot inspired the latest interior and exterior signage for all Credit Union of America locations. Vice president of marketing Glenda Burkett says, “Our members are very aware of the new direction we are striving toward regarding CUA’s image. The commercial was well received by our staff and members. We’re looking forward to working with Howerton+White as our full-service agency on future projects.”

Credit Union of America is the second-largest credit union in the state of Kansas. Their branch network includes ten total branches, eight located in the Wichita area, one in Derby and another in Great Bend.

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KCLI Piece Receives Silver Wilmer Shields Award

A report produced for the Kansas Community Leadership Initiative (KCLI) by Howerton+White has received the 2009 Silver Wilmer Shields Rich Award in the special reports category from the Council on Foundations. KCLI is a program funded by the Kansas Health Foundation. The KCLI report was created to convey the impact that the Kansas Community Leadership Initiative (KCLI) has had on communities throughout Kansas.

The vibrant 27-page report, titled “Confidence to Lead,” is a visual representation of the impact on communities across the state as told by the leaders who participated. Beginning at the cover and continuing throughout the report, a common thread is illustrated connecting five community leaders in Liberal, Hays, Pittsburgh, Rose Hill and Rossville, and how leader volunteerism positively impacted their personal lives as well as the communities in which they reside.

The Wilmer Shields Rich Awards originated in 1984 to showcase the way foundations and corporate giving programs use communication strategies and techniques to advance their grantmaking goals. The awards program was named after the national Council on Foundations’ first executive director, Wilmer Shields Rich, who served from 1957 to 1968.

Upon reviewing the KCLI report, a healthcare advocate from out of state claimed that the piece “made her want to move to Kansas!” Team members on this award-winning booklet include: Tami Bradley of Bothner & Bradley; Nicole Howerton, creative director; Craig Tomson, art director; Dianne Vallier and Danielle Quint, designers; and Melody Mynatt, account executive.

Howerton+White Wins Most Awards and Best of Show at Wichita’s 2010 ADDY Awards

Howerton+White Inc. garnered 30 awards, including Best of Show Award for the packaging design of Nikki Moddelmog’s CD, Revolve, and 10 Gold and 19 Silver ADDYs at the American Advertising Federation of Wichita (AdFed) Awards February 9.

In addition to Moddelmog, the awards were given for work done on behalf of the following: Kansas World Trade Center, Bartlett Arboretum, Wesley Medical Center, Museum of World Treasures, Sunflower Foundation, Wichita Downtown Development Corporation, Kansas Humane Society, Positive Directions, Visioneering Wichita and the Kansas Health Foundation.

“It’s nice to see a broad spectrum of work recognized, including broadcast, print design, website design, event and product promotion, and logo design,” said Bryan Malone, co-creative director and broadcast director. “We’ve built an agency that delivers on-target, high-quality work no matter what the marketing challenge.”

Sanctioned by the American Advertising Federation, the ADDY Awards honor excellence in advertising and cultivate the highest creative standards in the industry. The competition begins at the local level with the 210 AAF member clubs nationwide, from which local winners proceed to 14 regional competitions, and those winners proceed to the national finals. The American Advertising (ADDY) Awards competition is the advertising industry’s largest and most representative competition for creative excellence.

“The awards are a recognition of a tremendous amount of creative collaboration among our talented agency staff and our wonderful clients,” said Nicole Howerton. “Our agency focuses on creating marketing pieces that further the goals of our clients; the fact that this work has also been recognized by our peers is icing on the cake.”

...Or perhaps nacho cheese on a warm giant pretzel? That’s the big congratulatory surprise Christan Baumer delivered as congratulations to the agency the next afternoon. Baumer, marketing and PR manager for the Sedgwick County Zoo, and manager of SCZ’s Plaza Beastro, arrived with giant warm pretzels, a pretzel warming oven, and a nacho cheese machine... on loan for a few days. On behalf of everyone at Howerton+White, thank you! And a warm and cheesy thanks to all our clients!

List of Winning Addy Entries

 

Go for Launch

Wichita Downtown Development Corporation and the Wichita Metro Chamber of Commerce Launch New Websites
 

“Now is the Moment”  — downtownwichita.org

Wichita Downtown Development Corporation needed a look and a message for downtownwichita.org, its website, to capture the exciting progress of Wichita’s downtown. A new website also needed to capture the buzz of activity bursting through in First and Final Fridays and a myriad other downtown events. “Momentum” is the theme. The look? Vibrant, bold and exciting.

WDDC president, Jeff Fluhr: “The new website has multiple purposes. It can inform current Wichita residents of what they already have, as well as direct potential residents/visitors toward the many things they may come to experience.”

As Downtown Wichita develops a Master City Plan, the site will inform current and potential residents about the progress. Visitors are invited to join public forums, blog about downtown issues and sign up for e-news updates.

Creative director Nicole Howerton was thrilled to be a part of WDDC’s website construction. Howerton says, “As a downtown advertising agency, we were thrilled to partner with WDDC to create a dynamic interactive site to connect with the people of Wichita. Essentially, it was a labor of love.”

“Aggressive. Progressive. Interactive. Engaging.”  — wichitakansas.org

The Wichita Metro Chamber of Commerce is an active, diverse organization with a staff devoted to true communication, not content to simply post information and walk away. Howerton+White created the previous version of the Chamber’s site, wichitakansas.org, in 2003. The new site, launched in June 2009, is illustrative of the rapid changes in recent years in user experience, interactive capabilities and client expectations for an expanded online presence.

For a non-retail site such as The Chamber’s, effectively organizing and delivering information is the primary concern. With Wichita’s position as hub of business for the region, the website attracts many different audiences: site selectors, community leaders, business owners, families relocating to the area, legislators, and professionals from the many business sectors and industries represented in the region.

Finding all this information and finding it fast is a tall challenge, but one H+W met.

Working closely with Chamber staff, H+W reorganized, reconnected and re-engaged all of the Chamber’s assets and information. Bringing together news, alerts, images and information from all of the Chamber’s subsidiaries was just one way to start telling the full story of what the Wichita Metro Chamber of Commerce has to offer its members.

Howerton+White Promotes the Pups with Artwork for “Woofstock”

Full-service advertising agency Howerton+White was pleased to create the promotional pieces for the Kansas Humane Society’s 2009 “Woofstock” event. You might even say that this was a “pet project” for an agency of animal lovers. Guster, the beloved Boston Terrier belonging to designer Dianne Vallier, is welcome at the office each day. So, the partnership with the Kansas Humane Society was an eager assignment.

The Kansas Humane Society’s director of communication, Jennifer Campbell, says of H+W, “I knew the moment I walked into the H+W offices and was met by a happy little dog with a goofy toy in his mouth that these two agencies were meant to work together. I am grateful for their generosity to the Kansas Humane Society.”

To achieve a unique appearance for the event materials, the H+W design team derived their inspiration from a Mid-Century Modern theme. Art director Craig Tomson says, “We strove to capture the excitement of Woofstock and the participants’ love of animals. Bright, vibrant colors were also used to capture an autumn vibe that is playful and inviting, much like the Woofstock event.”

Howerton+White created a series of posters that showcased different breeds of dogs to promote Woofstock. These illustrations were also adapted for billboards, brochures and merchandise. For more information on Woofstock 2009, visit www.kshumane.org

 

Time 2 Share

Howerton+White’s 2009 client gift encourages the spirit of creativity
 

1,000 small wooden blocks. 1,200 tiny dowel rods. One big idea. Howerton+White’s creative elves built a unique and imaginative gift for agency clients, vendors and friends. Inside a small cardboard box recipients will find handcrafted wooden blocks and supplies to create a holiday sculpture of their own. The accompanying card illustrates several possibilities — a reindeer, a snowman or a Christmas tree. But “the (starry) sky is the limit.”

“Think about where your creature or idea lives... what color is it? What is it wearing? Paint it. Dress it. Add an eyelet and make an ornament. Be imaginative!” says Danielle Quint, designer.

To encourage creativity, Howerton+White asks those who receive the gift to build their own creation, and submit a picture to H+W (send to 2S@howertonwhite.com). The agency will post the pictures and give a prize to the most creative entry. Deadline for entries is Friday, January 8, 2010. The award and prize will be announced the following week.

“We wanted to make something interactive for our clients to have fun with,” says Bryan Malone, principal and co-creative director. “The wood blocks are simple and nostalgic. Being creative is our business, and nurturing creativity can have benefits for everyone. The blocks may spur your own sense of creativity or simply take you back to childhood when you used Lincoln Logs and Legos to design your own worlds.”

   

 

Time 2 Share - Contest Entries

 

    
     
    
     
     
     
     
     
     
     
     

 

Howerton+White’s Hot Ideas Booth Takes 2nd at Chili Cook-Off

Holy smokes! Howerton+White was on fire Saturday, September 26 when the agency team was named 2nd Place-Grand Champion of the Wichita Wagonmasters Downtown Chili Cook-Off. H+W stirred the pot, serving up hot ideas, and some darn tasty grub.

The award was based on team spirit, booth display and a high score in a single category. H+W creative director Nicole Howerton says, “The Downtown Chili Cook-Off is a perfect fit for the H+W team. What can we say? We like to eat! So naturally, we were pumped to serve up our hot ideas, and some good chili.” The agency was happy to report no injuries after this atomic event, but did mention a few cases of taste bud explosion among those who stopped by the booth to sample H+W’s spicy smorgasbord.

H+W senior art director Craig Tomson designed the booth graphics, and senior copywriter Sheree Gerig provided chili names and booth messages. Chili and salsa names included Hot Damn!, Eureka!, Bulls-eye! and Zowie! Tomson says, “Of course, we don’t really say those things... but we couldn’t name our chili ‘#$!&*!’.”

Cooks included Nicole Howerton (Chili Verde), Ed Mynatt (Anything Goes), Sheree Gerig (No Beans) and Kristin Wright (Salsa). H+W admits they didn’t cook the sour cream and cheese, but it sure was delicious!

 

Introducing goPLAYkansas.com

How can we make information more mobile, more interactive, more relevant to where we live, work and play? What will move us from being online spectators to being active participants in our corner of the world? And simply, how can we encourage people to better enjoy parks, recreation and open spaces?

The story of goPLAYkansas.com begins with these questions and The Wichita Metro Chamber of Commerce Visioneering process. Thousands of individual comments along with independent research revealed that Wichita and its surrounding communities offer impressive outdoor recreational opportunities, but many citizens are not aware of the play spaces in their own backyard.

Instead of a comprehensive but static recreation plan for south-central Kansas that would reside on a shelf, Howerton+White suggested a solution. Create a website to turn the mass of inaccessible data into a robust database that could be searched by users, returning the desired results based on their current or anticipated location, and the park, trail or activity for which they are searching. H+W is bringing this data to life in new ways and, most importantly, making it relevant to the user.

With funding made possible by a generous grant from the Sunflower Foundation of Topeka, the first phase of the website, www.goPLAYkansas.com, is due to launch this summer. A blog with updates about the project was launched early this year to invite people to join the goPLAYkansas community.

The site is an ambitious and quite radical solution that requires equally radical cooperation to make it work. H+W is partnering with Sedgwick County and the cities of Wichita and Derby to collect the GIS information that will serve as the backbone of the site. These entities are documenting the GPS data for all of the facilities/resources in their areas. The site will take this data, along with the data from cities and counties all over Kansas, and put it into an easy-to-use, searchable database. Eventually, the site will be engineered to collect user-generated content.

Two Spring Weddings in the H+W Family

At Last
H+W principal and director of interactive media Ken White weds sweetheart Robin Macy, Sunday, April 12 at their home at The Barlett Arboretum, Belle Plaine, Kansas.

As the stamped, wooden postcard announcement states: “On Easter Sunday under a 100-year-old forest canopy in the presence of God, an old dog, a young teenage boy and their families, Robin Lynn Macy and William Kenneth White were united in marriage. At last.”

Designer Wedding
Danielle Dickson, H+W graphic designer, married Christopher Quint on Saturday, April 25, 2009 at St. Mary’s Cathedral in Wichita.

As expected, Danielle designed not only her own wedding invitation and print materials, but also produced the slide show for the reception.

Welcome Wagon

Howerton+White is pleased to announce the addition of new team members Craig Tomson and Troy Williams
 

Craig Tomson – Art Director

Craig has an extensive background in branding, publications and environmental design, making him a well-qualified addition to the Howerton+White team. “Craig brings an element to our creative team that is very unique. He demonstrates a sense of imagination and skill that is difficult to obtain. Craig’s drive is incomparable — he is a wonderful fit with our team here at Howerton+White,” says Nicole Howerton, principal and co-creative director.

Prior to joining Howerton+White, Tomson worked with The Greteman Group, Armstrong/Shank and Pioneer Balloon Company.

Tomson says, “Working at Howerton+White is an incredible experience. My co-workers and I all inspire each other’s creativity and generate unique work. I am excited to be part of such a dynamic group.”

Troy Williams – Programmer
As the newest member of the H+W staff, Troy will provide custom programming code for the agency’s many web and interactive projects.

“Troy is an excellent addition to the Howerton+White team of highly skilled, top-level programmers, able to help us create website tools that allow our clients to connect with key audiences in effective ways,” says principal and interactive director Ken White. Williams was most recently employed with Cargill for 12 years. Originally from Lehigh, Kan., he is a 2001 graduate of Wichita State University.

The 2008 Sunflower Foundation Annual Report

The theme “Stronger Together: Sharing Ourselves to Strengthen Us All” was chosen by the Sunflower Foundation its annual report this year to highlight the work of the healthcare organizations it helps. The foundation strongly believes that an idea that effects positive change in one part of the state can inspire and provide guidance to a community far away. The 2008 report features stories from the Flint Hills Community Health Center in Emporia, Fairview Elementary School in Olathe and the Medical Services Bureau in Wichita. Each story and accompanying photos highlight an area of interest from the foundation and illustrate the way each organization is making an impact in the lives of Kansans.

The theme became the inspiration for the visual look of the report. The appearance of stitches throughout the piece, especially those combining photos of people, illustrate the strength of the connections in part brought about by the Sunflower Foundation. Natural papers and textures along with wonderful photos of those involved make the piece less mechanical and more about people helping people.

Twittering About Wichita’s Future

New technology is bringing new forms of communication to us at a rapid rate. One of the fastest-growing social mediums is called Twitter, an online application that can be accessed, used and shared through your web-enabled mobile device or anywhere you have access to the internet. Twitter is simply another way to keep connected to each other’s lives. Think of it as a personal blog with shorter entries or updates.

On October 24, Nicole Howerton, principal and co-creative director, attended “What Works with Wichita: Rethink Our Case for Change,” an “intra-city visit” bringing together city officials with business and community leaders.

In hearing thoughts and strategic visions for growing Wichita’s future, Nicole used the of-the-moment Twitter application to provide one-sentence updates to the H+W staff back at the office regarding efforts to develop a composites cluster, provide higher-level job training, support our city’s arts and culture, and the latest info on downtown development projects.

If you would like more information about new media tools and ways to help you connect to friends, employees and customers, call Nicole Howerton at 316-262-6644. We’ll be happy to have an old-fashioned, face-to-face visit about new media.

Doggy in the Window

On your next visit to Howerton+White, be ready to introduce yourself to a few of our friends — our dogs. That’s right. We’re dog people. And the dog people among us are kind enough to share the love by sharing their beloved pets with us.

Who’s That Doggy in the Window?

That would be Guster, a one-year-old wave of energy in a dog’s furry body. Guster, a Boston terrier, belongs to Dianne Vallier, H+W graphic designer. Dianne brings Guster to the office so he can get out and experience the world.

“Bringing Guster to work is great because he becomes acquainted with new people and situations, and we can experience his enthusiasm for life,” says Dianne.

On sunny days, you will find Guster lying in the front window watching the foot traffic. He’s always friendly to the mailman, an avid cat lover and a bit feisty. He fits right in.

“STELLA!”

A blond bombshell herself, Stella the yellow Labrador is a certified therapy dog. On most days Stella can be found attending Wichita Collegiate School, accompanying her caretaker Robin Macy to geometry classes at the upper school. At age 11, Stella doesn’t move too fast, which only adds to her calming effect on high school kids and agency types.

Must Love Dogs

Melody Mynatt, Account Executive, Helps Rescue Rhodesian Ridgebacks

Mel and her husband Eddy are dedicated owners of three hounds: Madeline, a ridgeback; Sherman, a ridgeback/Dane mix; and Trudy, a miniature dachshund.

What is so special about the hound family, and ridgebacks in particular?

“They are independent, intelligent, athletic, strong-willed and are a fun breed to own. They have lots of energy and tons of personality!”

But Mel’s love for the ridgeback breed goes beyond her own family of pets. She is an active member of Ridgeback Rescue of the United States, an all-volunteer organization “dedicated to the rescue, rehabilitation and careful rehoming of neglected, lost, surrendered or otherwise homeless Rhodesian ridgeback dogs” in the country.

Mel helps screen potential adoptive owners, transplants dogs throughout the region and occasionally conducts home checks.

Many families consider a pet as a gift for a loved one. Mel offers some important advice.

“Before bringing a dog home, thoroughly research various breeds to find the right fit for you. Find a breed of dog that fits your lifestyle — that’s the most important thing,” Mel says. “Secondly, make sure you have the time to dedicate to your dog, now and throughout their entire life.”

For more information about various breeds, visit the American Kennel Club website.

Helpful Links

American Kennel Club: www.akc.org
Ridgeback Rescue of the United States: www.rrus.org
Responsible Dog Ownership: www.dogs.about.com/cs/newtodogs/a/blfaq02.htm
Kansas Humane Society: www.kshumane.org

H+W Lends Programming Power to CatchItKansas.com

Today CatchItKansas, a product of KWCH, is the state’s leading source for high school sports information. The website features videos, scores, stats, schedules, stories and photos of teams from more than 400 Kansas schools.

But just as with any big win on the field, the launch and growth of CatchItKansas was a result of months of preparation.

KWCH hired four new employees to create and manage the site, including former Wichita Eagle reporter Ken Stephens as web editor. Stephens had also helped launch and manage the Dallas Morning News’ high school sports website.

In June of 2007, Stephens came to Howerton+White and senior programmer Alan Kennedy with a challenge. The CatchItKansas site had been designed, schools were on board and the marketing plan was in full swing. But there was a key element missing. They needed a way to collect and track the statistics and scores for all teams and all schools.

“Scores and stats are the guts of any sports website,” Stephens said. “First, people want to know when you play. Then they want the score. Then they want the game stats. Then they want to see how players rank against each other.”

Howerton+White was able to step in quickly and get the job done.

“We were up against a tight deadline. The first games were less than two months away. So we divided the project into three phases — fall, winter and spring sports. Howerton+White and Alan Kennedy came through against the odds.”

Originally the site was designed to focus on the 12 Wichita city league teams as an extension of local high school on‑air sports coverage.

“Over the first year, we’ve had to adapt in several ways. One was adding more schools and more leagues. But the database was built with simple administrative tools that allowed non-programmers like me to do it. Second, we had to adapt to the different ways coaches sent in results. Some would email them, some would call, some would send faxes or PDFs. We couldn’t retype it all, so H+W developed simple ways for us to upload HTML and PDF files, or scan faxes and upload them as JPEGs.”

Stephens is confident that Howerton+White has built a statistical database that can handle anything he throws at it.

“We are growing rapidly, in terms of the number of schools, the number of events and the number of viewers who are visiting our site. The database delivers not only schedules and scores, but about 95 statistical reports, ranging from game stats to league standings, district standings, team leaders and individual leaders in 21 boys’ and girls’ sports.”

Kennedy is pleased that the original programming of the database has held up so well through the site’s expansion. “We’ve gone from 100 games to 1,600 games, citywide to statewide, without any significant changes to the database.”

The project is unlike any other at H+W, says Kennedy.

“We’re a full-service advertising and marketing firm. We typically develop the marketing plan, design the site and complete the programming. This was a specific technical challenge, and we are pleased to have helped make it a success.”

“Tied to Hope”

H+W Sponsors and Designs Art for AIDS Walk 2011

Again this year, H+W has stepped up to be the design sponsor for AIDS Walk, a benefit for Positive Directions held in Wichita’s art district. The event raises funds for AIDS care, education and services. The “Tied to Hope”-themed poster uses a shoestring to create the shape of a flower, emphasizing the purpose, the walk and the spring-timed event.

New Brand Identity
A fall musical weekend gives non-artists a chance to explore new instruments, the arts and the great outdoors. It's WoodFest, Free Range Music and Fun.
Environmental Design
H+W designed a three-dimensional display for Spirit AeroSystems at the Eisenhower National Airport. Bright color, movement and video all work together to further the brand.
Marketing Trends
Online video content keeps growing.
It's now 50% of all mobile traffic. From
consumer brands to b2b, H+W is delivering engaging content, tailored for each brand.
Logo
Change Your Logo Without Changing Everything. How do you know when to keep a logo, update a logo, or completely redesign a logo?
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