“Save the Date” Postcard
LivingSound

A postcard mailing introduces LivingSound as open for business, while renovations on the space continue. The card announces a Grand Unveiling Celebration a few weeks away. H+W created a modern, elegant visual brand that communicates a taste of technology and of comfort. With a clear reference to soundbars, it’s easy to see that LivingSound specializes in audio... and yet the name and tagline communicate a broader area of specialty.
 

Promotional Piece: Coasters
LivingSound

LivingSound is located near a bar and grill, so the custom sound and automation experts are putting their name in front of customers with DVD-size coasters. The coasters feature quotes from acclaimed jazz artists, lending a smooth vibe to the visual brand and positioning LivingSound as a place to “Immerse Yourself” in the art of fine audio and home automation.
 

Billboard
Susan B. Allen Memorial Hospital

Bringing new life to an existing brand is one of H+W’s areas of specialty. Making the most of a brand’s equity is fiscally and strategically important. In print materials for SBA, a warmer visual approach, softened visuals and a person-to-person tone in copy help further strengthen the hospital’s stellar reputation.
 

Print Ads
Susan B. Allen Memorial Hospital

Bringing new life to an existing brand is one of H+W’s areas of specialty. Making the most of a brand’s equity is fiscally and strategically important. In print materials for SBA, a warmer visual approach, softened visuals and a person-to-person tone in copy help further strengthen the hospital’s stellar reputation.
 

Print Ads
Susan B. Allen Memorial Hospital

Bringing new life to an existing brand is one of H+W’s areas of specialty. Making the most of a brand’s equity is fiscally and strategically important. In print materials for SBA, a warmer visual approach, softened visuals and a person-to-person tone in copy help further strengthen the hospital’s stellar reputation.
 

Special Event Invitation
Sedgwick County Zoo: “Zoobilee”

Two-sided postcard mailer for Zoobilee 2010, “Isle of Iguana.” H+W created the graphics for Zoobilee 2010, Wichita’s most popular fundraiser, benefiting the Sedgwick County Zoo. Island colors combine with batik-inspired patterns to create the signature “party animal.”
 

Annual Report
Wichita Downtown Development Corp.

WDDC needed a look and message to capture the exciting progress of Wichita’s downtown. The group was hosting an inaugural lecture series event featuring a nationally known urban development expert, and wanted the public to attend to learn more about accomplishments and initiatives. The annual report included past devel­op­ment plans and a look toward the future. The theme? Momentum. The look? Vibrant, bold and exciting. The result? More than 800 attended the momentous occasion.

Direct Mail / Print Ads
Wichita Downtown Development Corp.

H+W created postcards, full-color print ads and email invitations for each event in the Master Plan process. A signature headline style, a compelling image, and time and place for events invited Wichitans to move forward with downtown revitalization. Subsequent ads, emails and postcards follow this message and type treatment.
 

Print Ad
Wichita Downtown Development Corp.

The Intrust Bank Arena opened in downtown Wichita in January 2010. H+W created a print ad for WDDC, one of the driving forces behind the arena, to announce the grand opening. The ad was an opportunity to further position WDDC as a force for good in the city’s center, helping to provide “front row” access to top-tier entertainment and attractions.
 

Company Identity / Collateral
House of Schwan

As the family-owned company celebrated a milestone anniversary, a new logo helped to raise awareness of the expanding business. The silhouette features bottles of all types, high­light­ing the distributor’s focus on everything from beer and wine to water and energy drinks.
 

Company Identity / Business Cards
House of Schwan

As the family-owned company celebrated a milestone anniversary, a new logo helped to raise awareness of the expanding business. The silhouette features bottles of all types, high­light­ing the distributor’s focus on everything from beer and wine to water and energy drinks.
 

Company Identity
House of Schwan

As the family-owned company celebrated a milestone anniversary, a new logo helped to raise awareness of the expanding business. The silhouette features bottles of all types, high­light­ing the distributor’s focus on everything from beer and wine to water and energy drinks.
 

Special Event Invitations / Poster
Bartlett Arboretum

The arboretum’s annual Tree House Concert Series was given a specific identity to carry from year to year. The poster and direct mail pieces reflect a handcrafted Hatch-print style that picks up on the overall brand look.
 

Special Event Invitation
Bartlett Arboretum

The arboretum’s annual Summer Solstice Garden Party is a Gatsby-esque-style gathering complete with white linen-clad guests and croquet on the lawn. The invitation captures the spirit with weathered tones and the distinctive wrought-iron-style typography.
 

Event Invitation
Bartlett Arboretum

When arboretum residents Robin Macy and Ken White wed, they announced the event afterward with oak-veneer, block-printed postcards mailed to friends.
 

Annual Report
Sunflower Foundation

This piece’s brief content provides an intriguing overview of the year, and directs readers to the full report online.

The overall concept of “Growing Season” was created to reinforce the position of the foundation as an agency for change and growth in communities throughout Kansas. Visually, the report harkens back to an old Farmers’ Almanac and the time-tested idea of a best time and place to sow, nurture and harvest.
 

Annual Report
Sunflower Foundation

The theme “Growing Season” worked on multiple levels, including high­light­ing three leaders, from three different Kansas communities, who participated in the inaugural Sunflower Foundation Advocacy Fellowship class.
 

Corporate Brochure
Correspondent Bank Services
First National Bank of Hutchinson

H+W created a brochure for Correspondent Bank Services to communicate the bank’s core principles and reflect the personal commitment and trusted power of The First. The visual approach is friendly and warm, with Kansas-based images that are both rural and community-focused. The brochure complements other marketing pieces and the bank’s overall brand.
 

Corporate Brochure
Correspondent Bank Services
First National Bank of Hutchinson

The new brochure for Correspondent Bank Services includes messaging used in print ads for bank-to-bank marketing. The design also incor­po­rates historic currency printed by The First. Prior to 1877, certain banks across the U.S. were authorized to print currency. The imagery helps communicate FNB’s trusted and esteemed role in the banking industry.
 

Customer Newsletter
First National Bank of Hutchinson

H+W redesigned the bank’s customer newsletter, “First Connection.” The quarterly publication reflects the four seasons, with beautiful textures and full color. While many companies have eliminated the printed newsletter, many customers of The First still rely on the piece for important news about their hometown bank.
 

Special Event Invitation / Direct Mail
First National Bank of Hutchinson

The First added a new location in nearby Haven, Kansas. H+W devel­oped a two-sided postcard mailer that announced the new bank, and invited residents to an open house and cookout.
 

Billboard
First National Bank of Hutchinson

In 2010, H+W recommended using “Strong, Stable, Progressive” to anchor all corporate/image advertising. In the wake of the national credit crisis of 2007–2008, it was important to remind customers that The First maintains its solid, healthy position and practices.
 

Self-Promotion Presentation
Howerton+White Inc.

Howerton+White developed a “greatest hits” reel from more than 100 ad cam­paigns, logos and various mate­rials representing clients with whom we’ve partnered over the past few years. (Volume I, of course.) The CD is pack­aged in a silver case com­plete with “liner notes,” introducing H+W’s capabilities.
 

Self-Promotion / Corporate Gift
Howerton+White Inc.

H+W’s 2009 client gift “Time 2 Share” encouraged the spirit of creativity. Inside a small cardboard box recipients found handcrafted wooden blocks and supplies to create a holiday sculpture. The accompanying card illustrates several possibilities — a reindeer, a snowman or a Christmas tree. The gift was handcrafted by H+W.
 

Customer Newsletter
Credit Union of America

CUA celebrated 75 years of service in Kansas in 2010. The marketing team wanted a way to visually promote the milestone in printed materials. Here, colors were used to add life to black-and-white images. Among other things, the “75th” icon and design was incorporated into CUA’s customer newsletters.
 

Customer Newsletter
Credit Union of America

The credit union wanted to continue the 75th anniversary visual theme in each quarterly newsletter. A timeline of significant events throughout the years was designed as a continuing news­letter feature for the year.
 

Packaging
Nikki Moddelmog: “Revolve” CD

Working with an artist to present their musical vision is a wonderful oppor­tu­nity. Friend of the agency, Nikki Moddelmog, wanted CD artwork to capture her singer/songwriter, down-to-earth style. She was pleased, and H+W was pleased to receive the local ADDYs Best of Show Award for the design.
 

Poster
Positive Directions Inc.

For the fifth year, H+W created the event poster and materials for AIDS Walk. The distinctive ribbon logo is placed among nature-inspired designs in the shape of a shoe’s sole, tying into the event theme, “lend a sole.” The graphic elements that surround the logo are those one may see as they walk during the event.
 

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Print

A piece of paper can be a powerful thing. It can declare independence, end a war, guide you across a continent, lay out a tune everyone will be singing tomorrow, or save you 50 cents on a fries and Coke.

Creating meaningful brochures, folders, print ads, posters, billboards, direct mail pieces, event invitations and newsletters — a range of effective communication tools is at your disposal.  Choosing the appropriate print medium for your particular marketing goals is key to putting this power to work for you. At Howerton+White we’ve never penned and printed a revolutionary document, but we routinely produce advertising that connects our clients’ products and services with the needs and wants of consumers. Power to the paper!

New Brand Identity
A fall musical weekend gives non-artists a chance to explore new instruments, the arts and the great outdoors. It's WoodFest, Free Range Music and Fun.
Environmental Design
H+W designed a three-dimensional display for Spirit AeroSystems at the Eisenhower National Airport. Bright color, movement and video all work together to further the brand.
Agency News
Please help us welcome two employees,
Art Director Dustin Commer and Account Executive/Brand Manager Doug Minson - now part of the Howerton+White team.
Marketing Trends
Online video content keeps growing.
It's now 50% of all mobile traffic. From
consumer brands to b2b, H+W is delivering engaging content, tailored for each brand.
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