Television
Credit Union of America:
“Welcome to Friendly”

Howerton+White, through its proprietary branding process, created the message “Welcome to Friendly” to describe the qualities members valued most about CUA staff who become real-life friends. As part of an overall campaign, three television spots were created, each featuring the staff of CUA and highlighting the relationships they have with members.

Television
Credit Union of America:
“Investments”

Members of Credit Union of America value the unpretentious expertise and friendly service they receive. Television spots were designed to capture the back-and-forth, relaxed way CUA employees and customers related. After all, nothing is more welcoming than honest advice delivered with a smile from someone you know and trust.

Television
Credit Union of America:
“Mobile Banking”

In keeping with the “Welcome to Friendly” theme for Credit Union of America, the introduction of mobile banking services reflected the unimposing culture customers appreciate. Reaching out to younger customers was a key goal. The spot follows the series’ simplicity and
friendly banter to roll out a new level of convenience.

Television
Credit Union of America:
“Mortgage Lending”

One of the important elements of Credit Union of America’s success is helping to make the home-buying process as easy and friendly as possible. An entire team of mortgage lenders is featured here, along with an actual staff member whose family is obviously growing and in need of a larger home.

Video | Online
Exacta Aerospace:
“Introducing Exacta”

Exacta Aerospace is a growing aircraft components supplier. The ability to show potential customers, without a flight to Wichita, the company’s inner workings, quality workmanship and modern facilities is of great value.
The video, featured on a new website — also created by H+W — positions Exacta as a preferred supplier to the world’s most successful aviation companies.

Television
Impact Bank:
“The Way Forward”

In southern Kansas, two long-standing, strong financial institutions came togeth­er to create Impact Bank.
The goal of bank leaders was to assure the communities they served that the posi­tive impacts of community dedi­ca­tion, investments, loans and hometown service were only strength­ened. “The Way Forward” became a campaign theme to show customers the new opportunities they would enjoy as a result of the merged bank.

Video | Presentation
Disability Supports of the Great Plains: “Family”

We all respond well to stories — authentic, unscripted messages straight from the heart. To understand Disability Supports is to be among the caregivers and see their passionate calling to dedicate every day’s work to those with disabilities. This video was developed for a Chamber of Commerce honors event, but can be re-edited and used in many ways across many media.

Television
First National Bank of Hutchinson:
“Commercial Lending”

As one of the region’s strongest community banks, First National Bank of Hutchinson is a locally owned bank dedicated to helping their city, county and region grow. Television was not
a typical part of the advertising mix,
but as H+W rolled out a freshened,
yet still traditional brand, it was time
to remind the community about the lending power and personal commitment found at The First.

Television
First National Bank of Hutchinson:
“Mortgage Lending”

The fresh look of its reconceived print ads and a new website informed the creative concept for a series of new television spots. Images of products consumers want most in a home remodel or new house move across the screen. A picture frame captures a still shot, which is held by a loan officer at The First and given to the lucky couple buying the new house —
with the help of The First.

Television
First National Bank of Hutchinson:
“Retail Lending”

Positioning The First as a “champion” for customers and the community was an easy sell. The bank enjoys a strong reputation as a trusted pillar of the region. However, it was time to remind consumers that The First could come through for them in a pinch — for a new car, education or a dream vacation. Once again the employees of The
First captured items consumers wanted and helped place key purchases in their hands.

Television
Midway Motors

As a family business, Midway Motors treats their customers like family, too. This :30 TV spot features their theme, “Come Join the Family” along with a loyal customer, who just happens to also be the owner of a family business. With three locations in central Kansas (Hutchinson, Hillsboro and McPher­son), the spot features imagery that ties into the testimonial and the agri­cul­ture-based economy of the area.
 

Television
Susan B. Allen Memorial Hospital

This :30 TV spot joins an ad and direct mail piece in sharing the good news of breakthrough imaging technology. Susan B. Allen is a hub for diagnostic services and cancer treatment. The spot promotes the power and benfits of a “new outlook” through technology that can “find, treat and heal.”
 

Television
Wesley Medical Center

In spring 2009, Wesley Medical Center launched a new campaign with the message “Right Care. Right Time.” to highlight Wesley’s performance measures in core strengths.

This new spot for fall 2009 continued the theme and addressed insurance company changes in the Wichita marketplace. Wesley CEO Hugh Tappan appears in the spot, points to key service lines and invites viewers to make the Right Choice: Wesley Medical Center.

Television
Wesley Medical Center

Wesley Medical Center’s “Right Care. Right Time.” campaign developed by H+W highlights the hospital’s com­mit­ment to deliver the highest level of medical expertise in the area and promote specific quality and per­for­mance achieve­ments. This :30 spot features Dr. Ravi Bajaj, Medical Director of Welsey’s Cardiovascular Center, and promotes the hospital’s leading quality measures in cardiac care.
 

Television
Museum of World Treasures

In order to strengthen the MOWT’s reputation for a quality, exciting and educational experience, H+W created a TV spot to showcase the “treasures” of the museum. Working with Intake Studios, the spot features a layered, weathered look with actual photog­ra­phy of the artifacts, “stamp”-style graphics and sound effects that bring various periods of history to life.

Television
Kansas Air National Guard

The Kansas Air National Guard unit located in Wichita was the first in the country to convert to an all-intelligence mission. H+W created a campaign, including three TV spots, that played locally before, during and after the Super Bowl. The TV spots feature declassified intelligence footage, sample “Twitter” accounts of a day on the job, and computer-screen-style lettering and graphics.

Television
First Council Casino

The newest casino in Newkirk, Oklahoma, First Council Casino is by far the most lavish. To introduce this new option for entertainment, H+W emphasized the casino’s first-class amenities, including the area’s only buffet dining and the beautiful interior design. An old-Vegas, lounge-style music track sets the mood for an invitation to enjoy all the “firsts” from First Council.

Television
Wichita Downtown Development Corp.

H+W created four television spots to follow the current brand promise of WDDC: “Life Happens Here.” The series of spots features images of Downtown in all its variety — from construction zones to espresso machines — set to a jazz guitar rhythm. The first spot launched on Thanksgiving Day 2007, a time of year when TV viewing is high. The launch coincided with the excitement and retail marketing push of the holiday season.
 

Radio
Wichita Downtown Development Corp.

This 30-second spot first ran the day after Thanksgiving, following the TV debut on Thanksgiving Day. Otherwise known as the busiest shopping day of the year, the radio buy targeted thousands of area residents out and about, listening to the radio as stations began playing holiday programming. The spot positions downtown Wichita as the place to live, work and play as part of the “Life Happens Here” campaign.
 

Television
Aviation Tech Center

H+W worked with broadcast partners in Dallas, Texas to create a visually dynamic spot aimed at moving workers to high-paying jobs fast. The visuals communicate just how far the ATC training can take graduates.
 

Radio
Cowley College

Small classes, low tuition, close to home… “Lucky”! H+W developed two spots that used popular phrases from the hit movie to drive interest in enrollment for Cowley College. “Get some skills. Gosh!”

Radio
Cowley College

Small classes, low tuition, close to home… “Lucky”! H+W developed two spots that used popular phrases from the hit movie to drive interest in enrollment for Cowley College. “Get some skills. Gosh!”

Adobe Flash is required to view this content. Get Flash Player

Broadcast

30 to 60 seconds isn’t a lot of time to make a lasting impression, but it’s enough. Television has the power to make a deep connection with the audience. The combination of sound, words and images reaches out and touches us, moves us, stops us or redirects us. At H+W we have scripted, written, directed and produced television spots for local and national clients. Our goal is always the same: to tell the story of your product or service in a way that will connect, move and impact the market.

The radio market, just as with all other mass media, is increasingly segmented. The good news: you can talk directly to the hot-country 22-to-35.5-year-olds in a suburb of Dallas. The challenge: how do you put together a buy with a wide reach? H+W partners with experienced media pros who know all the formats, the numbers, the possibilities. Radio can be a cost-effective way to make a big impact on a screaming deadline. And radio can be an important tool in building overall awareness and brand strength. Make an announcement. Drive traffic. Take your case to the people, with people who know how to rule the air.
 

New Brand Identity
A fall musical weekend gives non-artists a chance to explore new instruments, the arts and the great outdoors. It's WoodFest, Free Range Music and Fun.
Environmental Design
H+W designed a three-dimensional display for Spirit AeroSystems at the Eisenhower National Airport. Bright color, movement and video all work together to further the brand.
Agency News
Please help us welcome two employees,
Art Director Dustin Commer and Account Executive/Brand Manager Doug Minson - now part of the Howerton+White team.
Marketing Trends
Online video content keeps growing.
It's now 50% of all mobile traffic. From
consumer brands to b2b, H+W is delivering engaging content, tailored for each brand.
Wichita, KS  |  1.316.262.6644  |  Kansas City, MO  |  1.816.471.2770