The Sunflower story is much more than facts and data. It’s the story of individuals transforming their communities by creating ways to help improve the health of Kansans. Howerton+White is pleased to continue to build and strengthen the Sunflower Foundation brand. As the foundation grows, communication needs grow, as well.
Consistency is key. H+W continues to focus on key elements of the visual brand — a defining, warm palette; textured paper and layered images; unpretentious and earth-minded materials. Just as importantly, the light is always shining on the communities and people across Kansas, not on the foundation itself.
The foundation’s 10th year afforded unique challenges and opportunities. The goal: look back, celebrate and look forward while always focusing on the end result, and not the organization itself. H+W maintained an outward focus for the group — the marketing pieces became actual tools to help people make healthier choices. A printed map of walking trails locates and describes trails throughout Kansas. Online, an interactive map guides the way. The website continues to expand, offering a unique showcase for individual stories, and providing communities across Kansas the ability to share ideas and receive encouragement in the good work of public health.