Website
goPLAYkansas

View website

Instead of a comprehensive but static recreation plan for south-central Kansas that would reside on a shelf, Howerton+White suggested a solution. Create a website to turn the mass of inaccessible data into a robust database that could be searched by users, returning the desired results based on their current or anticipated location, and the park, trail or activity for which they are searching.
 

Broadcast
goPLAYkansas

On the day the website was launched, H+W spearheaded a social media campaign to drive visitors to the site. Posts on Twitter and Facebook featured links to this video and other still shots, and links to the site.
 

T-Shirt
goPLAYkansas

H+W designed 13 unique and colorful t-shirts to promote awareness of the website prior to launch. Each “t” sports a fun park activity — “go burn your buns” for grilling out, “go jump in a lake” for swimming, and many more. The t-shirts continue to be popular and are available for purchase at goplaykansas.com.
 

Website
goPLAYkansas

View blog

H+W created a blog with updates about the project while the official website was in development. The blog featured posts from community supporters and partners explaining the need and purpose of the site, and invited people to join the goPLAYkansas community.
 

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goPLAYkansas

Discover. Connect. Go Play.

How can we make information more mobile, more interactive, more relevant to where we live, work and play? What will move us from being online spectators to being active participants in our corner of the world? And simply, how can we encourage people to better enjoy parks, recreation and open spaces?

The story of goPLAYkansas.com begins with these questions and The Wichita Metro Chamber of Commerce Visioneering process. Thousands of individual comments along with independent research revealed that Wichita and its surrounding communities offer impressive outdoor recreational opportunities, but many citizens are not aware of the play spaces in their own backyard.

Instead of a comprehensive but static recreation plan for south-central Kansas that would reside on a shelf, Howerton+White suggested a solution. Create a website to turn the mass of inaccessible data into a robust database that could be searched by users, returning the desired results based on their current or anticipated location, and the park, trail or activity for which they are searching. H+W is bringing this data to life in new ways and, most importantly, making it relevant to the user.

New Brand Identity
A fall musical weekend gives non-artists a chance to explore new instruments, the arts and the great outdoors. It's WoodFest, Free Range Music and Fun.
Environmental Design
H+W designed a three-dimensional display for Spirit AeroSystems at the Eisenhower National Airport. Bright color, movement and video all work together to further the brand.
Agency News
Please help us welcome two employees,
Art Director Dustin Commer and Account Executive/Brand Manager Doug Minson - now part of the Howerton+White team.
Marketing Trends
Online video content keeps growing.
It's now 50% of all mobile traffic. From
consumer brands to b2b, H+W is delivering engaging content, tailored for each brand.
Wichita, KS  |  1.316.262.6644  |  Kansas City, MO  |  1.816.471.2770