The integration of paid media, owned media and earned media is key. Interactivity and engagement with consumers is a core concept of H+W’s brand strategy. To this end, public relations activities represent another set of tools to employ to strengthen and grow a brand.
Just as with all advertising activities, all PR projects must align with agreed-upon strategic goals. Each type of media must complement the other. PR is simply one more tool to help create, foster and maintain consumer relationships.
Howerton+White works closely with a number of local and national public relations firms to form a complementary marketing team. Integrating marketing and public relations activities is vital, and H+W is pleased to honor existing client relationships by collaborating with professionals of your choice.