Market Research

“I was a client of H+W before becoming a part of the family. One of the strengths I benefited from in my previous role was the agency’s ability to identify when research was needed, and the scope and purpose of the research. By listening to sales goals, H+W was able to obtain the right information for a highly successful, targeted sales campaign.”
— Corey Hampton, Account Executive and Brand Manager

Sometimes the answers you need are outside the office doors, in the minds and habits of the consumer. Establishing a bar for current consumer practices, attitudes and impressions is always recommended. This verifiable data is used to prioritize marketing efforts and help gauge results down the road.

Initial primary and secondary research can provide baselines for customer opinions and awareness. Returning to conduct surveys and other research after a campaign (and during a campaign) can help to show ways marketing positively influences opinion and action.

Howerton+White can coordinate research, helping you see your product and services through the unfiltered lens of those you want to reach.

 

Research Brings Focus
From motor oil to new checking products, launching a product or service requires much more than a bright idea. Primary research — new information from your target audience — is often the key to bringing a winning strategy into focus.
New Brand Identity
A fall musical weekend gives non-artists a chance to explore new instruments, the arts and the great outdoors. It's WoodFest, Free Range Music and Fun.
Environmental Design
H+W designed a three-dimensional display for Spirit AeroSystems at the Eisenhower National Airport. Bright color, movement and video all work together to further the brand.
Agency News
Please help us welcome two employees,
Art Director Dustin Commer and Account Executive/Brand Manager Doug Minson - now part of the Howerton+White team.
Marketing Trends
Online video content keeps growing.
It's now 50% of all mobile traffic. From
consumer brands to b2b, H+W is delivering engaging content, tailored for each brand.
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