Howerton+White, an integrated advertising & marketing agency > About
Successful marketing solutions tend to look obvious. In reality, they’re the result of a strategic mix of critical thinking, industry knowledge, design, data analysis and a keen understanding of consumer psychology. Howerton+White brings together all these aspects and, working with our clients, creates integrated solutions for of-the-moment, one-of-a-kind challenges.
Companies may still make products, but today modern brands sell experiences. As consumers, we demand brands to be responsive to our preferred communication and delivery channels. The best brands embody great service, a user-centric sensibility, operational consistency and authenticity. The way a product works is only one part of success. The way a brand experience unfolds is now the focus.
That’s why Howerton+White has built an agency around helping create brand experiences to fulfill business strategies and meet customer expectations. Aligning brand elements, refining visual vernacular, crafting user interfaces and responding to consumer research is our craft. We are most successful with clients who understand that marketing is about telling a story so compelling your consumers will want to be part of it.
Effective consumer engagement starts with a beautiful brand foundation and stretches to well earned word-of-mouth. From words and images to development and design to mobile and social to measurement and results. Success is and isn’t all about ROI. It’s also about hearing your customer talk about you like you talk about you. It’s turning engagement to conversions. And it’s watching an industry segment shift based on the conversation you’re leading.
Howerton+White specializes in building and strengthening brands — both new and existing — and creating consistent consumer experiences. As a close-knit group of high-level strategists, designers, writers, programmers and thinkers, our experience and collaborative spirit allows us to come alongside clients in ways that move marketing and business goals forward. Whether we provide limited project work or overall marketing strategies and campaigns, our agency finds success in delivering results.
BRANDING Strategy, Positioning, Identity
INTERACTIVE UX/UI, Responsive Web, Custom Solutions
CREATIVE Content, Design, Experience
MEDIA Traditional, Digital, Analytics
SOCIAL Strategy, Activation